Are You Aware of This Mistake When Getting TestimonialsTestimonials are a great way to convince your prospects that your product or service is really worth it, but letting your existing customers speak for you. Any sales copy will be hindered by the lack
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by: hurterstruck
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Word Count: 436
Date: Thu, 2 Feb 2012 Time: 9:14 PM
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Testimonials that are out and out fakes and frauds have been on the net for many years, and people still complain about them, today. Some of the good Internet marketers and webmasters are resorting to such practices, which obviously creates a bad impression on your target audience when and if they come to find out about it. Besides this, people have become quite smart when it comes to smelling something fishy with the testimonials. So, what can the honest online business do about all this? The very best option is to have a video testimonial, but if not that then a picture and full name with location is greatly preferred. The less information you have about the testimonial giver, the less people will seriously consider it to be real. The more you attend to these matters, you will be building credibility plus not looking like a possible scam business.
There is no product or service out there that is completely flawless in nature.
Most product creators will not make the effort to upgrade their product, and so that is one thing you should have in mind to do with your own. If somebody leaves some negative points in their testimonial, then publish it and then talk about it. The criticism in the testimonial could be constructive in nature, giving it a more authentic feel. Don't worry, having such testimonials only increases the trust factor rather than decreasing it. But if you do that, then be very sure you respond to the negative point just above or below it. Your potential customers will see the constructive feedback from others as a determining factor in helping them make a buying decision.
You can catch peoples' attention by strategically placing testimonials or excerpts from them here and there. If you have a large site, then the more testimonials you have obviously you can spread the around more.
It doesn't really matter what kind of product you're selling, as long as you're able to get the right kind of testimonials listed out, you will see more sales coming in.
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