Using Better Journalism to Make More Powerful Deals
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by: hurterstruck
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Word Count: 493
Date: Thu, 2 Feb 2012 Time: 9:30 PM
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Get your reader's attention well in hand by using a method referred to as the "future glimpse." You persuade your audience to take action by giving them a very real picture of the future once they've taken that action. Take their existing current situation and show them the future they are salivating for and they will be eating out of your hands. Of course maintaining credibility is your number one priority so avoid making claims that are false. If you can't convince your audience that you know your niche things will not end well for you. But if you can give your readers something substantial to dig on and back up your claims with your credentials then this technique can be fairly powerful.
Be sure to use man's tribal instinct as part of your persuasive arguments from time to time. Use the instinct of man to become part of "the group" and use it well in your persuasive writing. You'll find this particular method for persuasion writing used in top-notch sales copy all across the web as it continues to be highly successful. What you're basically doing here is making your prospect feel wanted and exclusive by getting them into a group that's closed for the others. The trick is in finding the right tribe and matching it to the right audience.
Passion: Now, the fact of the matter is, you need to be a believer in something if you are going to try sway someone into doing something. This is why it is crucial for you to find your zeal and write about it, so that your readers can feel that same zeal. Swaying the opinions of others, in order to get them to make a certain move or ask them to decide upon something through your words alone, requires you to already be driven by the things that excite you. Look for something strongly positive in the project you are working on and bring it out in your writing. You will be able to be more persuasive when you realize this is something you really want. Instead of keeping the reader focused, botched persuasive writing is simply a smattering of words that go every which way.
In general, there is an explanation for likes and dislikes among individuals and that takes place when they try to learn something new, but have no understanding of it whatsoever. You will have no trouble winning over your readers if you are taking them into consideration when preparing your writing.
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